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ABOUT THE SHOW

Get ready for an exhilarating adventure at The SA 4x4 & Outdoor Show Gauteng, returning to Zwartkops Raceway, R55 Pretoria,on September 6 & 7, 2025! This premier event is the ultimate showcase of outdoor and leisure lifestyles in South Africa, bringing together industry-leading brands, thrilling experiences, and passionate outdoor enthusiasts.

Experience the Action

The show offers an unmatched variety of activities designed to excite, educate, and entertain:

Five Dynamic Tracks:

  • Test Drive Track (Run by Apollo Tyres Africa) – Get behind the wheel and experience the latest 4x4 vehicles firsthand.
  • RC-X Track (Run by Zwartkops RCX) – Test your remote-control driving skills on a rugged, technical course.
  • Drifting Track (Run by Skelly Wags) – Feel the adrenaline as a passenger in a high-speed drift car.
  • 4x4 Off-Road Track (Run by Tony Yeo 4x4 Experience) – Buckle up for a guided off-road ride through challenging obstacles.
  • Skidpan Track (Run by Skidpan Zwartkops) – Experience high-performance vehicle control with expert drivers.

Exhibitor Showcase:
Explore the latest and greatest in 4x4s, SUVs, caravans, luxury boats, camping gear, aftermarket accessories, tyres, outdoor & leisure equipment, and more. With top industry names on display, it’s the perfect place to discover cutting-edge products, exclusive deals, and expert advice.

A World-Class Venue
Hosted at Zwartkops Raceway, R55 Pretoria, one of South Africa’s premier motorsport venues, the show offers top-notch facilities, easy access, and a thrilling atmosphere for visitors and exhibitors alike.

Why Buy Tickets?

Whether you’re a die-hard outdoor & leisure lover, or a family looking for an action-packed weekend, this event is not to be missed! Buy your tickets today to experience the best in outdoor & leisure adventure, test the latest gear, meet industry experts, and be part of a weekend filled with excitement and discovery.

SA 4x4 & Outdoor Show Target Market Deck

The Problem

While South Africa has several outdoor and 4x4 expos, none operate on the scale, quality, and immersive experience that the SA 4x4 & Outdoor Show Gauteng offers. Many existing events are either niche-focused, lack interactive elements, or do not cater to a premium, high-LSM audience. Consumers often find it difficult to explore a wide range of products, experience real-world demonstrations, and compare options in a single, large-scale event. This results in missed opportunities for both consumers and exhibitors looking for a truly comprehensive outdoor and adventure showcase.

The Solution

The SA 4x4 & Outdoor Show Gauteng fills this gap by:

  • Offering a one-stop-shop for outdoor and 4x4 enthusiasts to experience, test, and purchase top-tier products.
  • Providing a highly interactive experience with test drive tracks, demonstrations, and expert-led showcases.
  • Creating an exclusive platform for exhibitors to reach a dedicated and engaged audience in a dynamic, sales-driven environment.

Target Market

Buyer Persona

Our ideal attendees and customers include:

  1. 4x4 & Overlanding Enthusiasts
    • Age: 25-55
    • Gender: Predominantly male but inclusive of female adventurers
    • Income Level: Middle to high-income earners
    • Interests: Off-roading, overlanding, camping, and vehicle customization
    • Behavior: Actively seeks the latest gear and vehicle enhancements for their outdoor adventures
  2. Outdoor & Camping Families
    • Age: 25-60
    • Gender: Both male and female
    • Income Level: Middle-class to affluent
    • Interests: Family-friendly camping, caravanning, and outdoor experiences
    • Behavior: Looks for durable, high-quality gear to enhance family outdoor experiences
  3. Adventure Seekers & Sports Enthusiasts
    • Age: 18-45
    • Income Level: Middle-class
    • Interests: Water sports, quad biking, hiking, and extreme outdoor activities
    • Behavior: Seeks cutting-edge equipment for an adrenaline-fueled lifestyle
  4. Industry Professionals & Business Owners
    • Age: 30-65
    • Income Level: High-income earners
    • Interests: Networking, new product launches, and B2B partnerships
    • Behavior: Engaged in outdoor retail, vehicle modifications, or adventure tourism

Market Size & Growth

  • Outdoor recreation industry in South Africa: Valued at billions annually, with steady year-on-year growth due to increased consumer interest in sustainable travel and adventure tourism.
  • 4x4 market in South Africa: Continues to expand with rising vehicle sales and aftermarket modifications.
  • Camping & overlanding gear market: Growing rapidly as more families and individuals embrace outdoor living and road trips.
  • Projected growth: The outdoor and 4x4 industry is expected to grow by 10-15% annually, driven by increasing tourism and adventure sports participation.

Customer Needs

  • Hands-on Experience: Consumers want to test products before committing to a purchase.
  • Expert Guidance: Customers need advice on vehicle modifications, gear selection, and travel planning.
  • Convenience: A single location to compare products, brands, and services without visiting multiple retailers.
  • Exclusive Deals: Special promotions and product launches attract serious buyers.
  • Community Engagement: Outdoor and 4x4 enthusiasts thrive in a like-minded community, making an event like this invaluable.

Competitive Landscape

Competitors

  1. Other Outdoor & 4x4 Expos
    • Compete on event size, exhibitor variety, and customer experience.
    • Often limited in terms of interactive experiences and real-world demonstrations.
  2. Online Retail & Outdoor Equipment Stores
    • Provide convenience but lack hands-on testing opportunities.
    • Consumers often prefer to see and experience products in person before purchasing.
  3. Standalone Brand Events
    • Brands may host individual launch events, but they lack the diversity and scale of a large multi-brand expo.

Our Competitive Edge

  • Live Demonstrations & Test Tracks: Attendees can actively engage with products before purchasing.
  • Top-Tier Brand Representation: Featuring the most reputable names in the 4x4 and outdoor industries.
  • Massive Audience Reach: Leveraging strong media partnerships with Jacaranda FM 94.2, Lekker Kamp Plekke, KampMal, Trans Africa Self Drive Adventures and Tours, and Camp & Live, GrootFM, PretoriaFM, Die Groot Ontbyt, KykNet TV Live Interviews, Social Media on a massive scale, etc.
  • Strategic Timing: The event is positioned at the start of spring, making it an ideal time for consumers to invest in new outdoor gear for the warmer months.
  • Appealing to High-Income Outdoor Enthusiasts: The show caters to a premium audience with the spending power to invest in high-quality outdoor gear, luxury caravans, and top-tier off-road vehicles, making it an attractive platform for premium brands and exhibitors.

Conclusion

The SA 4x4 & Outdoor Show Gauteng is the premier platform for brands to connect with a high-intent audience of outdoor enthusiasts. With a growing market, strong consumer demand, and a unique, experience-driven format, the event presents a lucrative opportunity for exhibitors and partners looking to expand their reach and drive sales.

Join us at The SA 4x4 & Outdoor Show Gauteng and position your brand in front of thousands of passionate buyers!